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    You are at:Home»50 Plus Show»A Clearer Way to Hear: How Hidden Hearing is Supporting Better Hearing Health this Summer

    A Clearer Way to Hear: How Hidden Hearing is Supporting Better Hearing Health this Summer

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    By Senior Times on June 24, 2026 50 Plus Show, Health
    Hearing well plays a vital role in staying connected and independent, yet it’s often something people only think about once changes become noticeable. For many people over 50, small changes in hearing happen gradually, making them easy to overlook. That’s why initiatives that make hearing care more accessible can make a real difference

    Hidden Hearing has long focused on supporting people at every stage of their hearing journey, combining clinical expertise with a patient-first approach.

    Hearing loss or maybe just earwax?
    One simple but often underestimated aspect of hearing health is earwax. While it’s a natural part of protecting the ear, a build-up can impact hearing clarity, leading to discomfort or a feeling of heaviness in the ear. To encourage people to take that first step, Hidden Hearing is offering free earwax removal in July, normally valued at €70. For those who have been putting off doing something about their hearing, having your ears checked for earwax build-up is a simple step to keeping your ears healthy and clear. Gentle removal techniques like microsuction and irrigation often provide instant relief.

    For individuals who do require ongoing support, advancements in hearing technology mean solutions today are more effective, and more discreet, than ever before. Hidden Hearing’s state-of-the-art Oticon Zeal, reflects this progress, bringing a modern, discreet approach to hearing support that prioritises both clarity and comfort.

    Designed with real-life listening situations in mind, the almost invisible Oticon Zeal works to make every day sounds feel more balanced and natural. Tucked neatly in the ear, it connects easily to Bluetooth® devices and offers up to 20 hours of battery life on a single charge. Whether it’s following conversation in a busy café or simply tuning into the world around you, Zeal uses second generation AI to prioritise speech from noise, to make listening feel more intuitive again.

    What sets Hidden Hearing apart is not just the technology, but the experience that surrounds it. From comprehensive, 7-step hearing assessments to a lifetime of aftercare, the focus remains on ensuring each person feels supported and confident every step of the way. It’s a reminder that hearing care isn’t a one-off event, but an ongoing partnership.

    Importantly, addressing hearing changes sooner rather than later can help maintain communication, support cognitive wellbeing, and enhance overall quality of life. Just as we prioritise regular eye tests or general check-ups, hearing deserves the same level of attention.

    For anyone who has noticed changes, or simply wants reassurance, taking the first step doesn’t have to be difficult. Whether it’s availing of the free earwax removal this July or booking a full hearing assessment, small actions now can have a meaningful impact. In a busy world, staying connected to the people and moments that matter most is essential. With the right support, clearer hearing – and the benefits that come with it – is well within reach.

    To book a Hearing Test Visit hiddenhearing.ie or call 1800 370 000 today.
    Hidden Hearing are sponsoring this year’s 50 Plus Show in Cork and will be providing free earwax checks to attendees. Click on the image above to register for Free Admission

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    Senior Times publishes Senior Times magazine and are producers of the SeniorTimes Podcasts. They are also organisers of The 50 Plus Show run throughout the country

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    Next up on the 50 Plus Show Calendar is our Sligo event on the 3rd of July. And as always we have a full line up of displays, demonstrations and workshops designed to inform and entertain. Admission is free by going to https://t.co/OnB9lXrHYB@radissonsligo @sligococo @sligo pic.twitter.com/FIxFchlGVl

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