Arthur Gourounlian, international choreographer to the stars and media personality officially launched Newbridge Silverware’s brand new ‘Legendary Blue Box’ campaign — a tribute to timeless style and craftsmanship
Arthur produced and directed a dance video which sees dancers perform in the Newbridge Silverware showroom and factory, depicting the style and essence of the famous Newbridge Silverware Blue Box. The exciting new video will be shared via social media on Saturday 17th May at 7.00pm to coincide with the Eurovision Song Contest. The video is a complete first for Newbridge Silverware and marks the next chapter in the history of the famous Irish lifestyle company which was established in 1934.
Arthur Gourounlian, international choreographer to the stars and media personality officially launched Newbridge Silverware’s brand new ‘Legendary Blue Box’ campaign — a tribute to timeless style and craftsmanship
Speaking about the new campaign, Arthur said, “It was an honour to return to the Newbridge Silverware family, this time stepping in as Creative Director to lead their first-ever Legendary Blue Box mini-film. This was a bold and visionary leap for the brand, unlike anything they’ve done before. Sitting at the table with such passionate minds, dreaming, crafting, and channelling the timeless heritage and magic of Newbridge Silverware into something so bold was nothing short of unforgettable.
With ten phenomenal dancers breathing life into the story, each embodying the grace, power, and legacy of the iconic blue box, we’ve created something that transcends film. My vision was to tell the story in one continuous shot, with no edits and no interruptions, to heighten the emotion and immerse the viewer in the beauty and rhythm of a dream captured inside the box. This is more than a project; it’s a love letter to tradition, elegance, and reinvention.
I’m beyond proud of what we’ve achieved. And this… this is only the beginning. Here’s to the enduring legacy of Newbridge Silverware. May it shine on for generations to come.”
www.newbridgesilverware.com # NSBlueBoxJourney @newbridgesilverware
