Later-life lending company Spry Finance has hit the right note with one of Dublin’s oldest mixed-voice choirs by becoming the new sponsor of The Guinness Choir
(l-r) Spry Finance CEO John Moriarty, Guinness Choir Music Director Ciarán Kelly, and Guinness Choir Chair John Healy at the launch of Spry Finance’s sponsorship of the Guinness Choir at a choir rehearsal in the Holy Trinity Church, Rathmines. Pic: Peter Houlihan
As part of a three-year sponsorship agreement, funding from Spry, Ireland’s sole provider of lifetime loans, will go towards the cost of running the choir, including rehearsals and performances.
Founded in 1951 by employees of the Guinness brewery, the choir was one of the first workplace choirs in Ireland. While no longer having any links to Diageo, it retains a strong relationship with the Guinness family through Lord Iveagh, Edward Guinness, who is the choir’s honorary patron.
The Guinness Choir has more than 100 members and attracts amateur singers from all over Dublin and beyond to sing beautiful choral works from the traditional great composers, as well as contemporary compositions. The choir’s first public performance of 2024 will take place on May 11th at St Andrew’s Church in Dublin, while there will also be a major Christmas Concert in the RDS, Dublin in December.
Spry Finance CEO John Moriarty said: “The Guinness Choir has been delivering wonderful performances for more than 70 years – but it is much more than just a choir. It is a thriving community of people who are passionate about music and the joy that singing brings to their lives and to those who watch them perform.
“Research shows that singing is an inclusive way for people to have fun and live a happier, healthier life. The Guinness Choir embodies this through its members, including some who have been singing in the choir for 50 years. Spry is committed to encouraging older people to stay active, championing a greater life in later life, and we’re proud to support an organisation that provides people with such wonderful cultural and social opportunities.”
John Healy, Chair of The Guinness Choir, said: “We are delighted to welcome Spry Finance as our new sponsor. Over the years, the choir has given many hundreds of amateur singers the opportunity to perform great works with professional orchestras and soloists in major venues in Ireland and abroad. With Spry’s support, we look forward to enhancing our musical programme and reaching even more people who can benefit from the joy that choral music brings.”
About Spry Finance
Spry Finance, launched in 2021, is the retail arm of Seniors Money, an Irish-owned lifetime loan provider that has been operating successfully in Ireland since 2006 and has more than €400m of assets under management across its lending and servicing platform, and loan portfolios. The company is regulated by the Central Bank of Ireland and is authorised by the CBI as a Retail Credit Firm. It is fully-funded by a number of major international financial institutions including Canada Life Reinsurance. Spry Finance is a customer-focused company, providing older people with real options for living a greater life in later life. Keep up to date with Spry Finance news.
